Authentic Japanese hand-guided machine embroidery · Yokofuri · GroFeLure

Authentic Japanese hand-guided machine embroidery.

Choose from our selection of garments and original patches, each carefully crafted stitch by stitch using free-motion machine embroidery.
Arrange your favorite patches on screen, then place your order to bring your custom piece to life.
We also welcome international orders.

Yokofuri embroidery (handmade one-offs) Featured on TV “Telementary” Worldwide shipping EN · JP support
Est. 2019 — GroFeLure embroidery studio
Orders from overseas welcome
Languages: English · 日本語
Yokofuri embroidery artist at the studio (sample)
Story

Stitched by hand, one needle at a time.

Yui Kousaka, yokofuri embroidery artistYui Kousaka — GroFeLure, established 2019

I founded GroFeLure, my embroidery studio, in 2019. I began with custom computerized embroidery and later discovered free-motion machine embroidery—a technique in which I guide the fabric by hand to draw with thread.

Captivated by the depth, texture, and expressive qualities of thread, I create each piece with a desire to share the beauty of this technique with more people.

Today, I welcome commissions from Japan and around the world. My work ranges from embroidery on jackets, clothing, and accessories to embroidered canvas art, corporate logo design, and logo embroidery. From one-of-a-kind pieces to multiple-item orders using computerized embroidery, I tailor my approach to each customer's needs.

Featured on TV “Telementary” / “Until the Flowers of Hope Bloom”

A serious head injury on the verge of turning thirty ended her dream of dancing — yet she wove a new dream through embroidery. That journey was told as a television documentary.

Works · Embroidered canvas

Hands, flowers and living things.

Layer upon layer of fine thread creates a texture that photographs can never fully capture.

Original designs

Original pieces conceived and embroidered by the artist.

Commissioned works

Pieces made to order from a customer's request.

Wear · Jacket embroidery

Yokofuri embroidery on a piece that's yours.

These are examples of yokofuri embroidery on garments chosen by our customers, including sukajan and denim jackets. We discuss the motif and placement with each customer, then finish each piece individually.

DenimDenim jacket embroidery, ROCK THE MIND tiger (example)

ROCK THE MIND

The TIGER — also a popular GroFeLure goods item — embroidered onto a customer's jacket.

SukajanBlack sukajan embroidery, ZEROS Rei (example)

ZEROS「零」

The single character “零” (rei / zero) on a jet-black sukajan, given real presence by the depth of the thread.

VarsityVarsity jacket embroidery, Danei tiger (example)

Danei「虎」

A tiger across the whole back in yokofuri embroidery — a varsity jacket that steals the scene the moment you put it on.

SukajanBeige sukajan embroidery, Shiba dog — Shichigahama Winery collaboration (example)

Akita Dog

Your beloved dog captured in embroidery, worked up from a photo — a piece that exists nowhere else.

SukajanNavy sukajan embroidery, MIKE NEKO calico cat (example)

MIKE NEKO「三毛猫」

A calico cat rendered down to its soft fur in thread — a show-stealing motif for the back.

SukajanSukajan embroidery, Dan kanji (example)

「弾」

The power of a single character in yokofuri embroidery. Put a name or a motto onto a piece of your own.

HoodieHoodie embroidery, Always 1962 (example)

Always 1962

A meaningful year or message in embroidery — a one-off even on an everyday hoodie.

JacketNavy jacket embroidery, a fishing boat (commissioned work)

Fishing boat

A commissioned jacket embroidery.

Build your own

We can embroider your wear too.

Mock up your own jacket with patches on it, right here. Everything is shown at true size, so you can check exactly how big the finished piece will be.

Try the builder →

The wear embroidery shown here consists of the creator's real examples. Prices and lead times are quoted individually by content (all prices on this page are provisional samples).

Build your own · Builder (new)

Place it yourself, then order.

Pick your wear and patches and drag them wherever you like. Everything is shown at true size, so you can picture the finished piece as you go.

Preview
選択中:—(正面) / ワッペン 正面 0枚・背面 0枚
Selected jacket preview
ワッペンを選んで、
ジャケットの上に置いてみましょう
Order · How ordering works (new)

Once it's built, order in about a minute

Once your combination is set, there's no phone call and no waiting on email. Overseas shipping and English confirmation are built in from the start.

Shipping fees and the time to delivery vary by destination.
送料・お届けまでの日数は、お届け先により異なります。
How it works

4 steps

  • ✓ See the finished look on the spot (shown at true size)
  • ✓ Pay online right there
  • ✓ Handed over with overseas shipping already set up
  • ✓ Get an order confirmation email in English
Your order (sample)Demo
Denim Jacket—
SNAKE & Camellia patch ×1—
Fitting & finishing—
Subtotal—
Worldwide shipping (calculated at checkout by destination)—
Total (excl. shipping & tax)—
Powered by Stripe — sample display (no real payment is taken)

All amounts and shipping fees above are provisional sample figures. No real payment or submission takes place.

Design · Design work

Logos, packaging and illustration too.

Beyond embroidery, we also take on corporate logos, packaging, can designs and illustration — bringing a handmade sensibility to flat design as well.

K SPACE logo design (work)
K SPACEWe created the logo for K SPACE Inc.
Be Easy Brewing can design (work)
Be Easy BrewingWe created craft beer packaging design for Be Easy Brewing.
Juicy DDH can design (work)
Juicy DDHWe created craft beer packaging design for Be Easy Brewing.
Higuchi Farm logo design (work)
樋口ファームWe created the logo for Higuchi Farm.
Quatre Jijo logo design (work)
Quatre JijoWe created the logo for Quatre Jijo.
T-style logo design (work)
T-styleWe created the logo for T-style.
KEN logo and lettering (work)
KENWe created the logo for Ken Koumuten LLC.
Suiryu illustration and Japanese design (work)
水龍We handled the illustration for Oma Tourism Souvenir Center.
Makiya En logo design (work)
薪屋えんWe created the logo for Makiya En.
Brain Flower original design, made to order for an individual customer (work)
Brain Flower(オーダー)Made to order for an individual customer, from an original Brain Flower design.
Racing Club logo design (work)
Racing ClubWe created a logo for an individual customer.
Personal emblem logo design (work)
個人のお客様We created a logo for an individual customer.

Logo, packaging and illustration requests go through the same single point of contact as embroidery. Just reach out — no obligation.

Media · Press

Featured on TV and in newspapers.

The yokofuri technique — and the journey that led to it — has been introduced on television and in the press.

Telementary 2024 documentary title card (press)
TV · Documentary

Telementary 2024

“Until the Flowers of Hope Bloom” — a feature on her comeback

Newspaper feature, the artist at her embroidery machine (press)
Newspaper

Newspaper feature

“Beyond a serious injury, a new dream” — profiled as an embroidery artist

Newspaper, first solo exhibition, the artist holding an embroidered work (press)
Newspaper

First solo exhibition

Her first solo show of embroidered canvas work was covered in the press

TV studio appearance, embroidered work introduced on a morning program (press)
TV · Studio

TV appearance

Yokofuri embroidery introduced on a morning studio program

取材履歴

  • 2024.4.14 ABA青森朝日放送 ドキュメント 希望の花 咲く日まで(取材)2024.4.14(日)ABA青森朝日放送 ドキュメント『希望の花 咲く日まで』
  • 2024.3.23 テレビ朝日 テレメンタリー2024(取材)2024.3.23(土)テレビ朝日 テレメンタリー2024
  • 2024.1.30 青森放送 RABニュースレーダー(取材)2024.1.30(火)青森放送 RABニュースレーダー
  • 2024.1.26 ABA青森朝日放送 ハレのちあした(取材)2024.1.26(金)ABA青森朝日放送 ハレのちあした
  • 2024.1.17 東奥日報(取材)2024.1.17(水)東奥日報
  • 2023.8.31 ABA青森朝日放送 ハレのちあした(取材)2023.8.31(木)ABA青森朝日放送 ハレのちあした
  • 2023.6.15 ABA青森朝日放送 ハレのちあした(取材)2023.6.15(木)ABA青森朝日放送 ハレのちあした
  • 2022.6.18 青森朝日放送 ハッピィ(取材)2022.6.18(土)青森朝日放送 ハッピィ
  • 2020.12.19 東奥日報(取材)2020.12.19(水)東奥日報

画像をクリックすると拡大表示されます

FAQ · Frequently asked

Before you order

Can you ship overseas?
Yes, we ship overseas as well.
We'll advise on the shipping method and cost based on your destination.
If customs duties or import taxes apply, they are the customer's responsibility.
How much is shipping, and how long until it arrives?
Shipping fees vary by destination and shipping method.
Delivery time — including the production period and transit — is advised according to the details of your order.
How can I check how big a patch is?
On the customize screen, we show the finished image at the true size ratio of the wear and the patches.
Please also check the dimensions listed for each patch.
If you're unsure about the balance with your own wear, feel free to ask.
How long does production take?
Because each piece is made one at a time in yokofuri embroidery, production time varies with the order, the number of pieces and our current workload.
We'll advise an estimated lead time individually. If you have a deadline in mind, please let us know before ordering.
What payment methods do you accept?
After you decide your combination on the customize screen, you can order online right there.
We accept credit card payment.
After you order, we'll send a confirmation email to your registered address.
海外発送はできますか?
はい、海外への発送にも対応しています。
発送方法や送料は、お届け先に応じてご案内します。
関税や輸入時の税金などが発生した場合は、お客様のご負担となります。
送料と、お届けまでの日数を教えてください。
送料は、お届け先や発送方法により異なります。
お届けまでの日数は、制作期間と配送にかかる日数を含め、ご注文内容に応じてご案内します。
ワッペンの大きさは、どう確認できますか?
カスタマイズ画面では、ウェアとワッペンの実際のサイズ比率に合わせて、仕上がりイメージを表示しています。
各ワッペンの寸法もあわせてご確認ください。
お手持ちのウェアとのバランスに迷った場合は、お気軽にご相談ください。
制作には、どのくらいかかりますか?
横振り刺繍で一点ずつ制作するため、ご注文内容や点数、受注状況によって制作期間が異なります。
納期の目安は個別にご案内します。ご希望の納期がある場合は、ご注文前にご相談ください。
支払い方法を教えてください。
カスタマイズ画面で組み合わせを決めた後、そのままオンラインでご注文いただけます。
お支払いはクレジットカード決済に対応しています。
ご注文後、ご登録のメールアドレスに確認メールをお送りします。
Make it yours

Wear something one of a kind.

Put a one-of-a-kind piece of yokofuri embroidery onto your own wear. Start by combining freely and mocking up the finished look.

Build your own →